Sony is joining a number of other companies, including Starbucks, Ford and Coca-Cola, who decided to pull all advertising from Facebook and Instagram. This includes all paid an unpaid advertising.
Facebook is facing scrutiny for continually allowing hateful content and misinformation to exist on its platform, while others have taken action against such content. Twitter recently started being more aggressive with flagging problematic tweets, especially from politicians. Twitch has followed suit, suspending numerous channels and streamers, including Dr. Disrespect and Donald Trump.
Sony provided a statement regarding the matter to GamesIndustry.Biz, making it clear they support the growing #StopHateForProfit campaign. “In support of the #StopHateForProfit campaign, we have globally suspended our Facebook and Instagram activity, including advertising and non-paid content, until the end of July. We stand for working (and playing) together for good.”
Microsoft has also decided to remove all advertising from both Facebook and Instagram, which counters their partnership with Facebook Gaming after the company’s streaming platform (Mixer) was closed down. Microsoft clarified that this doesn’t mean Facebook advertising will appear on Xbox Dashboard.