The Nintendo Switch has started its fifth year and business continues to go steady for console. This has led to Nintendo’s “no rush” approach to introducing new hardware to the market, according to Nintendo of America president, Doug Bowser.
“We are always looking at technology and how technology can enhance gameplay experiences,” Bowser explained to The Washington Post. “It’s not technology for technology’s sake. It’s how specifically can technology enhance a gameplay experience. And then where do you apply that technology? Do you want to apply it on current existing hardware or platforms, or do you want to wait for the next platform? And then what’s the right gameplay experience with that? There’s a host of factors that goes into it, and it’s something we’re always looking at.”
Bowser added that Nintendo’s current focus is on its upcoming game releases, which cater to a diverse audience and are a key pillar to the company’s business strategy.
Nintendo has spent approximately $880 million in research and development during its last financial year, with the bulk of that money going towards increased software and outsourcing costs for the Switch. While the company is always searching for new technology and how it can be used in its next console, R&D spending also wento towards online investments.
Until Nintendo is ready to unveil the Switch Pro or New Nintendo Switch (whichever you prefer), the current model still has plenty of players to take care of. Over 85 million Switch consoles have already been sold, with Nintendo’s first-party titles being regular top-sellers.