Take- Two Interactive, the publisher behind all 2K games, has announced that NBA 2K21 will cost $70 on next-generation consoles. The company is the first in the industry to raise the price of a standard game, with CEO Strauss Zelnick explaining why he feels the increase is justified.
In an interview with GameIndustry.Biz, Zelnick’s first reasoning was that prices haven’t seen an increase for quite some time. “There hasn’t been a price increase for frontline titles for a really long time, despite the fact that it costs a great deal more to make those titles.” He goes on to add that experience offered is worth the added $10 price tag, “we think with the value we offer consumers… and the kind of experience you can really only have on these next-generation consoles, that the price is justified. But it’s easy to say that when you’re delivering extraordinary quality, and that’s what our company prides itself on doing.”
He also stated that he can only speak for Take-Two, and he doesn’t expect to the rest of the industry to follow suit.
“We just speak for ourselves. Obviously, we don’t speak for the industry and the industry naturally does not coordinate on these matters, to say the very least. The pricing has to reflect the quality of the experience, and we aim to provide the best experiences in the business. And from our point of view, it’s an extremely modest price change given that prices haven’t changed for a very long time.”
Other publishers have yet to announce if they are changing their prices. Increases may also be impacted by upgrade offers like EA’s Dual Entitlement and Microsoft’s Smart Delivery.