Sarah Bond, corporate vice president of games at Microsoft, stated that Xbox is looking into other business models when it comes to games, such as “timed slices” with games or putting ads in them.
Bond was asked, in an interview with Rolling Stones UK, how developers can see success on Xbox. She said “Game Pass is an option for developers,” then explained how Game Pass is just one of many business models by saying, “You have pay-to-play, then there was free-to-play, and then we introduced Game Pass.”
Bond further added at Xbox is mulling over other strategies as well.
“We’ve talked about how we’re experimenting with other models, like what does it mean for advertising in games which is more prevalent in mobile–are there models of that that work well in PC and console? Are there other models where you might have timed slices of games and stuff like that? Providing creators with options and choice enables them to experiment and do what they like, and actually create more immersive and creative experiences without having to fit into a mould.”
These annoying elements are unlikely to appear in our near future, but is definitely a decision that could hurt gaming as a whole.
