Xbox Could Offer Games With Ads Or “Time Slices” of Games As Experiment With Business Model

Sarah Bond, cor­po­rate vice pres­i­dent of games at Microsoft, stat­ed that Xbox is look­ing into oth­er busi­ness mod­els when it comes to games, such as “timed slices” with games or putting ads in them.

Bond was asked, in an inter­view with Rolling Stones UK, how devel­op­ers can see suc­cess on Xbox. She said “Game Pass is an option for devel­op­ers,” then explained how Game Pass is just one of many busi­ness mod­els by say­ing, “You have pay-to-play, then there was free-to-play, and then we intro­duced Game Pass.”

Bond fur­ther added at Xbox is mulling over oth­er strate­gies as well.

We’ve talked about how we’re exper­i­ment­ing with oth­er mod­els, like what does it mean for adver­tis­ing in games which is more preva­lent in mobile–are there mod­els of that that work well in PC and con­sole? Are there oth­er mod­els where you might have timed slices of games and stuff like that? Pro­vid­ing cre­ators with options and choice enables them to exper­i­ment and do what they like, and actu­al­ly cre­ate more immer­sive and cre­ative expe­ri­ences with­out hav­ing to fit into a mould.”

These annoy­ing ele­ments are unlike­ly to appear in our near future, but is def­i­nite­ly a deci­sion that could hurt gam­ing as a whole.

I am a Platinum lover and an ex- Cod-aholic. I've been playing games since I was 5 years old and I refuse to quit, despite my mother's attempts to get me to. God of War and its successors are my all time favorite games.

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