Ubisoft revealed via their blog today that they had decided to change their logo. It is still a style of swirl, but has slight adjustments.
Ubisoft states that this new swirl marks a new era for the company, as did all the other logos Ubisoft had throughout the years. An era where they have “increased focus on live and digital games as well as a player-centric approach to creating immersive worlds.”
As you can see above, the adjustments made are not to extreme, not in comparison to the ones they made years before:
Ubisoft 1986 — This was way back when the company was merely a distributor of video games. An obvious 80’s design.
Ubisoft 1995 — Rayman was brought to the world of gaming and Ubisoft went from distributor, to creator. The rainbow signifying growth and putting Ubisoft in that family-oriented content.
Ubisoft 2003 — The first swirl marks another important shift for the company. Red Storm (Red Storm Entertainment, Inc. is a wholly owned subsidiary of Ubisoft) was acquired and Tom Clancy titles were being created. This marked a mature a diverse audience, giving the company more freedom to grow into that role.
Today — Ubisoft seems very excited to make this change to their logo, as if this marks another defining era. Expecting bigger, better games and less of the problems that go with them. Ubisoft said:
“We create worlds – worlds that live as video games, comics, movies, TV shows, books, and amusement park rides. Our new logo is minimalist, modern and monochromatic. It’s a window into our worlds, giving a preview of what’s to come by highlighting the artistry that goes into creating them. The swirl and the letter O are both deliberately created to be reminiscent of hand-drawn shapes and represent our human qualities of enthusiasm, curiosity and the grain de folie that Ubisoft is known for.”