Ubisoft is know for many dif­fer­ent, big-bud­get AAA titles, which have been avail­able to pur­chase for $60, for at least the past decade. How­ev­er, the lat­est earn­ings call has seemed to shift the com­pa­ny’s focus away from the tra­di­tion­al year­ly big named games, more towards the free-to-play mar­ket. Now that it’s become clear what Ubisoft­’s approach is, it isn’t as dras­tic as once thought.

The pub­lish­er said in a state­ment a reduc­tion in AAA out­put will not hap­pen. Instead, Ubisoft will try to sup­port these games while simul­ta­ne­ous­ly reach­ing fur­ther into free-to-play.

Our inten­tion is to deliv­er a diverse line-up of games that play­ers will love–across all plat­forms. We are excit­ed to be invest­ing more in free-to-play expe­ri­ences, how­ev­er we want to clar­i­fy that this does not mean reduc­ing our AAA offer­ing,” a spokesper­son for Ubisoft told GameSpot. “Our aim is to con­tin­ue to deliv­er pre­mi­um expe­ri­ences to play­ers such as Far Cry 6, Rain­bow Six Quar­an­tine, Rid­ers Repub­lic and Skull & Bones to name a few while also expand­ing our Free to Play port­fo­lio and strength­en­ing our brands to reach even more players.”

Ana­lyst Daniel Ahmad of Niko Part­ners shared his thoughts via Twit­ter, say­ing “the prop­er inter­pre­ta­tion of this is not that Ubisoft will deliv­er less AAA pre­mi­um games, but that its oth­er non AAA pre­mi­um con­tent, such as F2P or even Just Dance, will become more impor­tant to the busi­ness. It’s not about less, it’s about more.”

As ini­tial­ly report­ed by VGC, Ubisoft­’s chief finan­cial offi­cer Fredrick Duguet stat­ed in the call that the com­pa­ny believes its game line­up is “increas­ing­ly diverse” and that it no longer expects to pump out 3–4 “pre­mi­um” AAA launch­es every year. The com­pa­ny would pre­fer to invest heav­i­ly into free-to-play in order to push those towards the AAA level.

He went on to add this is “pure­ly a finan­cial com­mu­ni­ca­tion” and that Ubisoft will con­tin­ue to put out big titles. How­ev­er, this rep­re­sents a notable change in Ubisoft­’s posi­tion with­in the gam­ing indus­try, and like­ly the com­mu­ni­ty as a result. Play­ers will no longer see a con­sis­tent release sched­ule of titles like Assas­s­in’s Creed, The Divi­sion, Watch Dogs, and Far Cry games.

In oth­er Ubisoft news, the com­pa­ny just announced that pirate game Skull & Bones was delayed again. Addi­tion­al­ly, the Assas­s­in’s Creed fran­chise had the best year in its his­to­ry thanks to the release of Assas­s­in’s Creed Val­hal­la.