Google is adding a new way for developers who are partnered with Stadia to make an income through Stadia’s Pro subscribers. According to an interview with GamesIndustry.biz, 70% of all monthly revenue generated by Pro subscriptions will be split between developers. This is based on how many “session days” players have spent on a developer’s games.
Stadia Pro subscribers have access to a library of streamable games for a monthly fee, similar to other services (such as Xbox Game Pass). When one user plays a game once a day counts as a “session day.” Of course, if they play a game twice in that same day, it’s still considered only one “session day.”
Within this same interview, Google also said they would be introducing a limited 85/15 revenue split for titles sold individually on the Stadia Store starting on October 1 until the end of 2023. The company also plans to introduce an affiliate marketing program for Stadia Pro partners in the first half of 2022. In an interview with GamesIndustry.Biz earlier this year, Stadia’s developer market lead Nate Ahearn said that the service is “alive and well.”
Things haven’t exactly been going well for Google Stadia in 2021, considering the company laid off all of its internal game developers back in February. Google has repeatedly announced their service has more than 100 games coming later this year. However, they have competition. Microsoft introduced Xbox Cloud Gaming streaming service through Xbox Game Pass.