Sony’s Stock Price Took A Huge Hit After Microsoft Announced Activision Blizzard Deal

Microsoft recent­ly announced a $68.7 bil­lion deal to acquire Activi­sion Bliz­zard, sur­pris­ing the entire indus­try, and seem­ing­ly shak­ing up Sony’s glob­al mar­ket worth. Sony Group Corp. share fell by as much as 13% after the Microsoft buy­out was made pub­lic. Effec­tive­ly, this took $20 bil­lion off Sony’s val­u­a­tion. This was the largest dip in Japan­ese cor­po­ra­tion’s share price since Octo­ber 2008. That drop was due to 100,000 lap­top bat­ter­ies being poten­tial fire hazards.

Sony will have a mon­u­men­tal chal­lenge on its hands to stand on its own in this war of attri­tion,” Asym­met­ric Advi­sors’ Amir Anvarzadeh said to Bloomberg. “With Call of Duty now most like­ly to be added exclu­sive­ly to the Game Pass ros­ter, the head­winds for Sony are only going to get tougher.”

In com­par­i­son to Sony, Japan­ese pub­lish­ers like Cap­com, Kon­a­mi, and Square Enix saw their stock rise by more than %5 on Toky­o’s finan­cial mar­kets. This could be a sign that com­pa­nies with strong video game IPs are like­ly to become more valu­able as every­thing else gets swal­lowed by mega-acqui­si­tions. Ubisoft also did rather well, with its stock price ris­ing 11% by the time the mar­ket closed for that day.

For more news on the acqui­si­tion of Activi­sion Bliz­zard, you can check out our list of arti­cles below:

I am a Platinum lover and an ex- Cod-aholic. I've been playing games since I was 5 years old and I refuse to quit, despite my mother's attempts to get me to. God of War and its successors are my all time favorite games.

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