Rockstar Games has plans to launch a standalone version of Grand Theft Auto Online, which was prompted, in part, due to the large quantity of saturation that Grand Theft Auto V has experienced.
At a Morgan Stanley Technology conference, Take-Two Ceo Strauss Zelnick said, “As you sell that many units, you will at some point arrive at the conclusion that you’ve saturated for purchasing the title. At that point you’re willing to experiment with the possibility that maybe there is another way to bring people into the online experience. Make it super-low friction, low price point. Sure, you don’t have access to the original single-player experience, but you do have access to an online world. Our view is perhaps that’s a different market and that’s a way to expand the player base.”
He also stated the company’s experience with selling Red Dead Online as a standalone title, was a proof-of-concept. It gave Red Dead Online its biggest month since launch, and those who started out just playing the online experience might upgrade to the full version too. Zelnick sees it as an opportunity to bring in a larger player base, in-turn feeding long-term success.
The standalone version of Red Dead Online is regularly priced at $20, but was 75% off for several weeks at launch, bringing it to $5. This may be the case with GTA Online, but Take-Two and Rockstar have not announced a release dare or price.