The once popular battle royale game PUBG recently went through a business model adjustment, and decided to go free-to-play. This switch has proven to be rather successful, with the developer Krafton announcing that the game saw a 486% increase in new players during the first week after the change.
That growth rate exceeds PUBG’s initial launch back in 2017. Krafton also mentioned that this growth was even higher (537%) in certain regions of the world like the Commonwealth of Independent States, Southeast Asia, and South America.
At its peak, PUBG reached 690,000 total “active” players on Steam as part of the transition. Players are also spending more time on PUBG, with the average playtime jumping more than 100% on PC on console compared to the week before the free-to-play transition. PlayStation, specifically, saw a 400% increase in average playtime, Krafton detailed.
To celebrate these achievements, Krafton is giving away special in-game rewards for those who play PUBG for at least an hour between 4 PM PT / 7 PM ET on January 27 and 3:59 PM PT / 6:59 PM ET on January 30. Players who log in between now and February 17th will get the Orbital Vanguard skins.
Prior to the free-to-play change, PUGB sold more than 75 million copies across consoles and PC.