It’s been four years since Niantic released Pokémon GO, and it’s honestly surprising how much they’ve made just this year alone. An article by Sensor Tower estimates the company has generated more than $1 billion over the past 10 months.
Pokémon GO has seen continuous growth for the last three years, after a slight drop in 2017. However, 2020 has proven to be the games’ best year yet, with player spending up 11% more this year, than all of last year. The first 10 months of this year have seen a 30% increase over the first 10 of 2019.
Of course, a lot of this success is coming from the overall boost to mobile games because of the COVID-19 pandemic and lockdowns. Pokémon GO’s requires players to take to the outdoors to experience the game, but Niantic implementing stay-at-home features to allowed players to still enjoy it without the risk of catching coronavirus.
Also within these 10 months of 2020, Pokémon GO has been ranked the number three mobile game by global player spending, outside of third-party Android stores (like those in China). In ranks behind PUBG Mobile (#1) and Honor of Kings (#2).
All in all, Pokémon GO has garnered close to $4.2 billion in player spending globally. The United States market is where the largest portion of that revenue has come from, with $1.5 billion spent, or 36.3% of the total. Japan ranks second with $1.3 billion or 31.3%, followed by Germany with $238.6 million, or 5.7%.
Pokémon GO has had nearly 600 million unique installs worldwide to date. The U.S. ranked number one here as well, with 109 million installs, or 18.2%. Brazil has downloaded more than 65.2 million, or close to 11%, followed by Mexico with 37.3 million, or 6.2%.
Google Play counts for the majority of downloads, with a whopping 466 million installs or 78%. Meanwhile, the App Store only had 132 million downloads, or 22%.