Facebook is officially rebranding the Oculus, one of the most associated brands with VR gaming. This comes alongside Facebook’s plans to rename itself Meta, and it’s announced plans to realign the Oculus products with the new name for the overall company.
This news was shared in a post by Facebook CTO Andrew Bosworth, who stated the shift will begin in early 2022. Oculus Quest will be renamed Meta Quest, while the Oculus App will become Meta Quest App.
“VR will be the most immersive way for people to access the metaverse and as we look toward our goal of bringing 1B people into VR, we want to make it clear that Quest is a Meta product,” he wrote. “For this reason, we’re simplifying our brand architecture and shifting away from the Oculus brand.”
Bosworth said this was a “very difficult decision to make” given the “strong attachment” to Oculus brand. “While we’re retiring the name, I can assure you that the original Oculus vision remains deeply embedded in how Meta will continue to drive mass adoption for VR today,” he said. “We’ll also expand Meta Horizon as the brand that will encompass all of our first-party immersive social experiences. You’ve seen this already with Horizon Workrooms and Horizon Worlds. Soon you’ll see us shift from Oculus to Horizon Home, Hori.”
The Oculus brand is highly recognizable, so it’s an odd choice to change the name–especially since it’s a name that most people are unlikely to use. However, Facebook/Meta is trying to make a massive shift towards a metaverse, and dropping the Oculus name is just one part of their wider initiative.
There is some welcome news for Oculus owners though. Last year, Facebook made an extremely controversial decision to eventually require a Facebook account for uses to login to all Oculus devices.
Within Bosworth’s post, he spoke about the negative feedback surrounding this decision, saying, “We’re working on new ways to log into Quest that won’t require a Facebook account, landing sometime next year. This is one of our highest priority areas of work internally.” Full details weren’t shared, but this is a sign that the company is actually listening to users.