Amazon’s new MMO New World recently launched, and the game is doing really well. Players have also discovered that there are some character names are not allowed. However, they’re not just the typical offensive names you might expect.
It seems that New World players are forbidden from putting “Bezos” or Amazon” in their character names. PC Gamer tried to create a character named “Jeff Bezos’ Wallet” and “Unionize Amazon,” but they were blocked. The site reports that any mention of “Bezos” or “Amazon” in a player name is simply not allowed, and that includes variations.
These names are not taken, as the game would tell you “this name is in use” when creating a character with a name already taken.
Of course, there is always those creative players who manage to get around these limitations. PC Gamer found someone who created a character called “Beff Jezos.” Someone else made a character name “JeffrieBezos,” with the character model based off the billionaire.
New World launched on September 28th and reached more than 700,000 concurrent players on Steam rather quickly. This popularity caused some server issues, which have since been addressed by Amazon Game Studios. The developers also told console players that the game may never end up on their respective platforms.