While it’s inevitable that hardware manufacturing for the older console generation will eventually end when a new one arrives, Xbox One’s end came much sooner. Microsoft discontinued production on the Xbox One S and Xbox One X just before the launch for the launch of the Xbox Series X|S, back in late 2020.
Senior director of Xbox console product marketing Cindy Walker affirmed to The Verge in order “To focus on production of Xbox Series X|S, we stopped production for all Xbox One consoles by the end of 2020.”
Although all console companies are facing a supply and demand issue due to the ever ongoing shortage of chips needed, Microsoft seems confident it can meet demands for its Xbox Series S consoles. It’s the $300 alternative for those who are can’t obtain (or don’t want) the Xbox Series X.
The Series S has the more affordable price point, alongside modest internal hardware, making it a far more viable option when compared to older consoles (which have similar prices).
Whatever Microsoft is doing is paying off, as more than 12 million Xbox Series X|S consoles have been shipped. According to analyst Daniel Ahmad, this dual SKU strategy was a brilliant tactic that helped push consoles.