Elec­tron­ic Arts has con­firmed in its lat­est earn­ings call that it’s got plans to devel­op and invest in Respawn Enter­tain­men­t’s Star Wars Jedi: Fall­en Order, essen­tial­ly turn­ing it into a new fran­chise. This is on top of con­tin­u­ing to invest into oth­er titles, like the Mass Effect series.

Star Wars Jedi Fall­en Order com­ing to the Xbox Series X and PlaySta­tion 5 was also a moment for new and return­ing play­ers to jump into that amaz­ing game,” EA CEO and Direc­tor Andrew Wil­son stat­ed to investors dur­ing the call. “We’re con­tin­u­ing to invest in both of these fran­chis­es as well as more of our amaz­ing IP.”

Star Wars Jedi: Fall­en Order was a shift away from Bat­tle­front and Bat­tle­front II titles, which were EA’s first efforts after it gained the Star Wars IP in the 2010s. These were mul­ti­play­er-focused games, while Fall­en Order is a tra­di­tion­al sin­gle-play­er adven­ture title.

It also was­n’t crammed full with con­tro­ver­sial loot box­es, some­thing Bat­tle­front II suf­fered heav­i­ly from when it first released.

This strat­e­gy worked well, as the game sold more than 8 mil­lion copies by the end of Jan­u­ary 2020, and more than 10 mil­lion units by March 2020, exceed­ing EA’s expec­ta­tions. Out of the top-sell­ing and high­est-earn­ing Star Wars games in the US, Fall­en Order is cur­rent­ly sec­ond, behind 2015’s Battlefront.

An upgrade for the PlaySta­tion 5 and Xbox Series X|S was recent­ly made avail­able for free, giv­ing Fall­en Order high­er-res­o­lu­tion tex­tures and assets, 4K and HDR res­o­lu­tion, and improved 60fps performance.