Ubisoft recently released earnings reports, and a big takeaway from that report is the huge success Assassin’s Creed Valhalla has become for company.
Valhalla has already become a massive profit generator for Ubisoft, throughout the entire company’s history. This is quite an accomplishment considering it managed to achieve this in less than 12 months. However, Ubisoft did not state what their number one profit-generating title is.
Ubisoft added that Valhalla had higher daily average revenue per user (DARPU) figures than Assassin’s Creed Odyssey. According to the publisher, the Siege of Paris expansion had “record engagement” as well.
The company also brushed a bit on Far Cry 6, which did release outside of this latest earning report. While Ubisoft did not divulge detailed sales numbers, they did say “early sales” were in line with Assassin’s Creed Odyssey. Additionally, user playtime has gone up 25% compared to Far Cry 5.
“With an exciting post-launch plan over the coming months, Far Cry 6 is set to be a strong performer this holiday,” Ubisoft said.
The report also includes a bit of information about the anticipated pirate game, Skull & Bones. The game has been making headlines lately due to the development issues, which Ubisoft’s management says highlights the “challenges behind the creation of new IP.”
“Work on the game continues to progress well and the Singapore team passed important new production milestones. Producing ambitious new IPs is hard, requires fortitude and long-term vision. This is how major industry franchises like Assassin’s Creed and Tom Clancy’s The Division have been created,” Ubisoft said.
Additionally, the report includes a peek into the company’s push into the free-to-play market. They want games like, Ghost Recon: Frontline and The Division: Heartland, to reach a wider audience. Making some titles free-to-play is the best way to bring players into or back into franchises.
“Success may first imply failures, to grow and learn as the group constantly builds new skills, technologies, and capabilities. While there is more work ahead, Ubisoft is confident these organic investments will ultimately pay off and significantly enhance the scale and value of its biggest franchises,” Ubisoft said.