Electronic Arts is reported to be pursuing to sell or merge, and its being claimed that the publisher and developer has had talks with Disney, Apple, Amazon, and Comcast — NBC Universal over the possibility of a deal.
According to Puck (spotted by VGC) EA has been “persistent in pursuing a sale” and was once looking at Comcast subsidiary NBC Universal for a possible merge with the gaming company. Comcast CEO Brian Roberts would have run the combined company.
“The general terms of the proposal, which lawyers and bankers for both sides negotiated for several weeks, would have seen the Roberts family take majority control of the combined entity,” the report claims. “In the configuration most seriously discussed, the company would have been run by Wilson.”
The deal reportedly fell apart due to disagreements over structure and price. Neither EA or Comcast commented on this report. It also claimed that Microsoft’s purchase of Activision Blizzard for its impressive amount is the main driver behind EA’s desire to sell.
“Others say that EA is primarily interested in a merger arrangement that would allow [EA CEO] Andrew Wilson to remain as chief executive of the combined company,” the report added.