Alan Wake’s upcoming remaster won’t feature any product placement, since the deals with those companies have expired since the previous game’s release. A PR representative for Remedy told Screen Rant that the ads from corporations like Energizer and Verizon, will be replaced with fictional in-universe branding. However, the songs and TV shows in the game will be coming back.
When the game first launched back in 2010, Alan Wake had plenty of real-world product placement. Ford-branded vehicles were found throughout Bright Falls, and Energizer batteries could be inserted into flashlights. Verizon had numerous advertisements, including the appearance of branded phones, a 30-second Verizon commercial that was viewable on an in-game TV, as well as a nod to the infamous advertising line “Can you hear me now?” in the Signal DLC.
The game was an Xbox 360 and PC exclusive, so of course Microsoft got into the advertising action. Consoles and collectible Night Springs video games showed up in The Writer DLC. Additionally, Microsoft Tag bar codes could be scanned and would direct players to a phone number with the voicemail from one of the game’s characters.
Alan Wake Remastered will be coming out later this year, and it seems the game will be getting a sequel according to the latest reports.