Like many oth­er pub­lish­ers, Activi­sion Bliz­zard is see­ing a mas­sive jump in sales, par­tial­ly due to the COVID-19 pan­dem­ic. The virus had forced peo­ple inside their hous­es, where most of them are play­ing games to pass the time. This has caused play­ers to spend more on their games than ever before. 

The Wall Street Jour­nal spot­ted an uptick in Activi­sion’s share price, exceed­ing more than $95 a share. This is the high­est val­ue, per share, since 1984.MKM Part­ners, a research firm, recent­ly raised its rev­enue and earn­ings-per-share guid­ance for Activi­sion Bliz­zard, while also rais­ing its price tar­get up to $105 a share. 

One of Activi­sion’s biggest titles from 2020 was Call of Duty: War­zone, the free-to-play bat­tle royale title, which gen­er­at­ed mil­lions of dol­lars in micro­trans­ac­tions. Call of Duty: Black Ops Cold War was anoth­er strong sell­er, reach­ing num­ber one in the top U.S. game sales list for last year.

Activi­sion is set to release their next earn­ings report on Feb­ru­ary 4th, so we’ll find out more about what their finances look like. The com­pa­ny’s stock price has been steadi­ly increas­ing over the past decade, except for a minor decrease in 2018 and 2019.