Like many other publishers, Activision Blizzard is seeing a massive jump in sales, partially due to the COVID-19 pandemic. The virus had forced people inside their houses, where most of them are playing games to pass the time. This has caused players to spend more on their games than ever before.
The Wall Street Journal spotted an uptick in Activision’s share price, exceeding more than $95 a share. This is the highest value, per share, since 1984.MKM Partners, a research firm, recently raised its revenue and earnings-per-share guidance for Activision Blizzard, while also raising its price target up to $105 a share.
One of Activision’s biggest titles from 2020 was Call of Duty: Warzone, the free-to-play battle royale title, which generated millions of dollars in microtransactions. Call of Duty: Black Ops Cold War was another strong seller, reaching number one in the top U.S. game sales list for last year.
Activision is set to release their next earnings report on February 4th, so we’ll find out more about what their finances look like. The company’s stock price has been steadily increasing over the past decade, except for a minor decrease in 2018 and 2019.